“Pre-owned” was a euphemism for “used.” “Pre-loved” is a euphemism for “pre-owned,” which tells you something about how these words wear out. Once “pre-owned” became the standard term for a used car, it stopped softening anything, and the trade needed a fresh coat.

“Loved” is a strong word to spend on a handbag. The phrase asks you to imagine the previous owner not as a stranger whose things you are buying but as a kind of foster parent, passing along something cherished. The object was not used; it was in a relationship.

Mamet’s worry was that words get used up. This entry is that process caught mid-stride: a second euphemism laid on top of a first, both for a thing that “used” described perfectly well. When “pre-loved” wears out there will be a third.